Consumer buying patterns have been studied by economists and sociologists forever. How and why consumers respond to product marketing programs basically comes down to how our brains are emotionally wired. That said, consumer products and services companies of all types have figured out that advertising “discounts” is a tried-and-true method to create a positive emotion […]
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Growth vs Value – Coming into Focus Again
Since the start of the year, the battle between growth and value is in full force. It actually began last quarter and picked up steam since December. I have written in the past how important bond yields are when it comes to valuing a company. The sharp rise in the widely followed 10 year US […]
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